At Obagi Medical, I produced organic social content for Instagram, TikTok, Youtube, Pinterest and LinkedIn Platforms, paid social ads for Meta, Google, TikTok and YouTube shorts as well as D2C & B2B email campaigns and support with site banners and activations. Obagi is a hard science, medical first transformative skincare brand that you’d most likely get recommended by your dermatologist. All content is either recorded/ photographed and edited in house with a DSLR or Iphone camera, UGC/ influencer recorded content or taken and compiled from high production shoots. Obagi went through a complete rework of the brand and overall aesthetic that included new fonts and creative direction, so some assets may look very different from others.
ELASTIderm DOUBLE PRODUCT LAUNCH SEPTEMBER 2024 360 DIGITAL CAMPAIGN
Organic Social Support for ELASTIderm Launch:
Teaser #1- ELASTIderm Double product Launch
Reveal #1- ELASTIderm Double product Launch
Teaser #2- ELASTIderm Double product Launch. Shot + Edited in House at Obagi
Reveal #2 ELASTIderm Advanced Filler Concentrate- Double product Launch
GIVEAWAY- ELASTIderm Double product Launch
ELASTIderm Lift Up & Sculpt Facial Moisturizer Reveal #1
Influencer Video- ELASTIderm Double product Launch
D2C Email + Site Activation Support for ELASTIderm Launch:
Paid Social Support For ELASTIderm Launch:
Organic Social content
Product Utility video made for Organic social platforms
CLENZIderm Collection Overview video for organic social
Giveaway shot and edited in-house
Organic Social Post for ELASTIderm Facial Serum
Mother's day giveaway for Organic + Paid social ads, shot and edited in-house
Paid + organic social post for Nu-Cil Lash + Brow Serums featuring B&A images
Salicylic Acid Ingredient breakdown for Organic Social
Organic Informational Instagram Carousel
D2C Email Marketing
Paid Media For Google, Meta, Tiktok & Youtube
Paid advertisement used across social channels
Friends & Family Promo for paid social, shot and edited in house
Paid Social ad used across social channels
Paid advertisement used across social channels
Below is a paid digital ad campaign for Obagi’s retailer partnership with Bluemercury. This included end to end designing for paid ads on Google diplay + Google lead gen ads, META + social ads, email marketing and overall site navigation for Obagi products on Bluemercury’s website.
